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→The camming industry
Once viewed as a small niche in the world of adult entertainment, camming today has become "the engine of the porn industry", according to Alec Helmy, the publisher of [[XBIZ]], a sex-trade industry journal.
The new revolution that the decentralized camming industry had brought, has also challenged many cultural stereotypes concerning both the camgirls and their customers.<ref name=Ciapponi>{{cite news|last1=Ciapponi|first1=Giana | title=Of Dildos and Degrees: Why College-Educated Women are Turning to Sex Work | url=https://ravishly.com/2014/06/13/college-women-sex-work-tuition | accessdate=25 January 2018 |work= Ravishly | date=13 June 2014}}</ref> Ethnography researcher Dr. Theresa Senft herself became a camgirl for a year while doing four years of research for her 2008 book entitled, ''Camgirls: Celebrity and Community in the Age of Social Networks''. Senft has described herself as "the first academic camgirl" while becoming a “camgirl writing about camgirls.”<ref name=Senft1>{{cite book|first=Theresa |last=Senft|chapter=Introduction: The Personal as Political in the Age of the Global Network|pages= 8–11| title=Camgirls: Celebrity & Community in the Age of Social Networks |location= New York | publisher= Peter Lang Publishing|year=2008|isbn=978-0-8204-5694-2}}</ref> And Anna Katzen, a camgirl who has a postgraduate degree from Harvard, stated during an interview, :"The men I meet online rarely fall into the category of anonymous asses who have abandoned all social etiquette, nor do they resemble the pasty, calculator-wristwatch-wearing forebears of chat rooms past. Many, in fact, are successful professionals in their field – whether it be law, the arts or academia. Some of my most popular performances entail me reading erotica, perhaps [[Anaïs Nin]] or the [[Marquis de Sade]], in the buff. Oftentimes, the books are gifts from fans, who will probe me for literary analysis, if I don’t probe myself with something else first. I have unwittingly created a powerful “brand” for myself: the wild intellectual, the bluestocking in garters. “''I came for the tits, but stayed for the intellectual banter'',” remarked one of my visitors, and another stated, "''most guys aren’t looking for some airbrushed [[Barbie]]. They want real, intelligent girls – like you.''”<ref name=Katzen>{{cite news|last1=Katzen|first1=Anna | title=From Harvard to Webcam Girl | url=https://www.salon.com/2014/02/10/from_harvard_to_webcam_girl/ | accessdate=25 January 2018 |work= Salon | date=9 February 2014}}</ref>
===Hosting websites===
Webcam models typically make use of third-party websites to stream their real-time video performances upon the Internet. Some of these sites charge viewers a fixed fee per minute, although many allow free access for unregistered visitors.<ref>Prager, Michael. (May 29, 2002) [[Boston Globe]] ''Wired now looks as good as it is.'' Section: Li';l'kving; Pge D4.</ref> These Internet hosting websites, known as ''camming sites'', take care of the technical work – broadcast their video feed, payment processing, provide an intuitive interface, advertising – so that the cam model only has to focus on the actual shows for her video chat room. Most cam models are [[independent contractor]]s for camming sites, and are not employees.<ref name=McGehee/> By presenting hundreds of different models via individual chat rooms, a camming site becomes a talent aggregator and middleman – but only in the sense that Apple is the middleman for bands selling music on iTunes.<ref name=Richtel/> Though a camming website may carry many hundreds of models, they frequently provide an interface for the viewer to easily switch between the most-visited models' rooms, and that interface occasionally resembles the multiple channel selection of [[cable television]].<ref name=McGehee/>
Camming sites typically supply each webcam model with an individual ''profile webpage'' where the performer can describe themselves, and more importantly create a ''virtual store'' where they can sell items like videos, photos, personal clothing, and memberships to their fan club. The profile page's virtual store creates a stream of passive income, meaning that even if a camgirl is not online and performing, she can still generate money while fans come to the ever-present profile page to purchase its wares. One of the most popular items are homemade videos that cam models make of themselves.<ref name=Hess/> While most these videos are sexual in nature, they often include elements of comedy, fashion, and a narration of their lifestyles. The affordability and ease of new video recording technology has spawned new variations and genres of pornography since individual women as well as industry players can now create its content.<ref name=Hess/> A profile page might also sell contact information like a personal phone number, a spot on her Snapchat contact list, or the ability to send her private messages through a camming site's ''friends list''.<ref name=McGehee/> The profile page may also suggest tip amounts for real-time performance requests like a sexy dance, a song request, removal of clothing, a spanking, or the spin on a game wheel.<ref name=McGehee/> All prices on a profile page are listed in quantities of ''tips'', which are electronic tokens that the viewer can buy in bunches from the cam site to be later given to various models during performance, or in later purchases upon the profile page.<ref name=Richtel/><ref name=Bertrand>{{cite news|last1=Bertrand|first1=Natasha|title=How Webcam Models Make Money|url=http://www.businessinsider.com/heres-how-webcam-models-make-money-2014-11|accessdate=16 January 2018|work=New York Times|date=21 September 2013}}</ref>
