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The camming industry
==The camming industry==
As of 2016, the money generated by camming sites was upwards of $2 billion annually. The pornography business as a whole is estimated to be about $5 billion.<ref name=Rabouin/> According to the [[web traffic]] analysis service [[Compete.com]], [[LiveJasmin]] generates more than 9 million unique viewers a month. Similar webcam model hosting sites such as [[Chaturbate]], [[CAM4]] and [[MyFreeCams.com]] boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.<ref name=Rabouin/> The decentralized business model of camming has upended the pornography industry in multiple ways. Camming revenue has been severely cutting into the profits of the pornographic movie business, which has also been eroded for a number of years due to piracy and the distribution of free sexual content upon the Internet.<ref name=Richtel/> Additionally, the pornographic film industry used to be male-dominated except for the performers. But since camming only requires a video camera, broadband service, and computer, there has now been a power reversal and it is the ''female'' webcam performers who propel the industry while at home.<ref name=Rachel/><ref name=Hess>{{cite news|last1=Hess |first1=Amanda | title=Who Gets to Be Sexy? | url=https://www.nytimes.com/2018/05/05/style/porn-women-nonbinary-queer.html |accessdate=7 May 2018|work=New York Times|date=5 May 2018}}</ref> Todd Blatt, who once produced pornographic movies in California and has several Ferraris to show for it, declared: "If you’re the middle guy who has been eating off this industry for 20 years, it’s a big change. The girls don’t need anybody."<ref name=Richtel/> Once viewed as a small niche in the world of adult entertainment, camming today has become "the engine of the porn industry", according to Alec Helmy, the publisher of [[XBIZ]], a sex-trade industry journal.<ref name=Song>{{cite news|last1=Song|first1=Jason|title=As L.A. porn industry struggles, 'web camming' becomes a new trend|url=http://www.latimes.com/local/lanow/la-me-ln-porn-camming-20160803-snap-story.html|accessdate=16 January 2018|work=Los Angeles Times|date=3 August 2016}}</ref>
The new revolution that the decentralized camming industry had brought, has also challenged many cultural stereotypes concerning both the camgirls and their customers.<ref name=Ciapponi>{{cite news|last1=Ciapponi|first1=Giana | title=Of Dildos and Degrees: Why College-Educated Women are Turning to Sex Work | url=https://ravishly.com/2014/06/13/college-women-sex-work-tuition | accessdate=25 January 2018 |work= Ravishly | date=13 June 2014}}</ref> Ethnography researcher Dr. Theresa Senft herself became a camgirl for a year while doing four years of research for her 2008 book entitled, ''Camgirls: Celebrity and Community in the Age of Social Networks''. Senft has described herself as "the first academic camgirl" while becoming a “camgirl writing about camgirls.”<ref name=Senft1>{{cite book|first=Theresa |last=Senft|chapter=Introduction: The Personal as Political in the Age of the Global Network|pages= 8–11| title=Camgirls: Celebrity & Community in the Age of Social Networks |location= New York | publisher= Peter Lang Publishing|year=2008|isbn=978-0-8204-5694-2}}</ref> And Anna Katzen, a camgirl who has a postgraduate degree from Harvard, stated during an interview,